Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach

This study investigates the price effects of honey quality attributes in Spain. Price and product characteristics are collected from 264 labels found on shelves main representative retail stores available national territory. The marginal implicit prices assessed through a hedonic approach. Results show that affected by leader brands sold gourmet hypermarkets glass packages compared to producer discounts supermarkets plastic packages. organic production protected designation origin generate positive honey, as well. Regarding highest relative absolute consumer premiums received for coming European Union Spain with blend EU non-EU countries. Consumer also influenced mono-floral additional properties (e.g., ginseng) multifloral varieties. These findings useful source better understanding evolution Spanish market. beekeepers who can differentiate their may use these results an orientation business strategies.